Free tool
Free Amazon keyword processor
Paste a keyword list or a Helium 10, Jungle Scout or Data Dive export. Get a clean list, groups for your ad campaigns, a word count and backend search terms. Free, no sign-up.
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How to use it
- Paste your keywords, one per line. Exports with a search volume column work too.
- Add words to remove, such as brand names, competitors or words that don’t fit your product.
- Pick a tab: the clean list for PPC, groups for ad groups, the word count for your title and bullets, or search terms for the backend field.
What each tab does
| Tab | What you get | Use it for |
|---|---|---|
| Clean list | Lowercase keywords with duplicates and symbols removed, sorted by search volume | PPC campaigns: copy as plain, [exact] or “phrase” |
| Groups | Keywords grouped by the word they share | Ad groups and campaign structure |
| Word count | How many keywords use each word, with search volume | Titles, bullets and A+ Content |
| Search terms | Unique words that aren’t in your title, up to the byte limit | The backend search terms field in Seller Central |
Amazon backend search terms, the short rules
- Stay under 250 bytes in the US. Letters like é or ü take 2 bytes, so the tool counts bytes, not characters.
- Use spaces between words. No commas needed, and don’t repeat words.
- Leave out words already in your title and bullets, and leave out brand names, yours or others.
- Leave out ASINs, and subjective or temporary words like “best”, “new” or “sale”.
Some categories and marketplaces have other limits. You can change the byte limit in the Search terms tab.
Questions
Is the keyword processor free?
Yes. It’s free with no sign-up. Your keywords stay in your browser: we don’t save them or see them.
Can I paste a Helium 10 or Jungle Scout export?
Yes. Paste the rows with the header line. The tool finds the keyword and search volume columns, and sorts by volume.
How are keywords grouped?
Each keyword goes into the group of its most common word, leaving out words that appear in most of your list, like the product name. It’s a quick start for ad groups, so check the groups before you build campaigns.
Why is my search terms box shorter than 249 bytes?
The tool only adds whole words. If the next word doesn’t fit, it tries shorter ones, and lists the words that didn’t fit below the box.
Does it remove plurals?
In the search terms, yes by default: if “bottle” is in, “bottles” is left out to save space. Amazon’s search usually matches both. You can turn this off.
Want keywords that turn into sales?
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