Free tool
Free Amazon product description editor
Write once, then copy clean HTML or text for Amazon, Walmart, eBay or Shopify. It checks your text for words marketplaces reject. Free, no sign-up.
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How to use it
- Pick your marketplace: Amazon, Walmart, eBay or Shopify.
- Write or paste your description. Use the buttons for bold, headings and lists. Pasting from Word or Google Docs is fine: the editor removes the hidden code.
- Read the listing check, fix anything marked Remove, then press Copy.
Already have a description? Paste its HTML into the right-hand box and it shows up in the editor, ready to change.
Which HTML does Amazon allow?
In July 2021 Amazon said it would stop supporting HTML in product descriptions. Line breaks still work. Tags like bold, paragraphs and lists may be removed or show as plain text.
That’s why the editor starts in Amazon-safe mode: it uses line breaks only and turns your lists into • lines, so the description looks the same on every product page. If you’re brand registered, use A+ Content for images and rich layouts.
Marketplace rules at a glance
| Marketplace | What to paste | Length | Watch out for |
|---|---|---|---|
| Amazon | Text with line breaks | 2,000 characters in most categories | Prices, links, reviews, guarantees |
| Walmart | Plain text, no HTML | Aim for at least 150 words | Promotions, links, contact details |
| eBay | Simple HTML | Up to 500,000 characters | Scripts, forms, contact details |
| Shopify | Full HTML | No set limit | Long blocks of text on phones |
Rules can change and some categories have their own. Check the style guide for your category in Seller Central.
Questions
Is the description editor free?
Yes. It’s free with no sign-up. Your text stays in your browser: we don’t save it or see it.
Does Amazon allow bold text in product descriptions?
Not officially. Since 2021 Amazon only supports line breaks in descriptions, so bold and lists may be removed. Amazon-safe mode gives you a clean result with line breaks only.
Why don’t my bullet points show on Amazon?
Amazon removes list tags in descriptions. The editor turns your list into • lines with line breaks, which Amazon keeps.
Can I paste from Word or Google Docs?
Yes. The editor keeps your bold, headings and lists, and removes fonts, colours and hidden code.
Does the character count include the HTML?
Yes. The counter counts everything you’ll paste, tags included, so you stay safely under the limit.
What does the listing check look for?
Website links, emails and phone numbers, prices and offers, reviews and rankings like “best seller”, guarantees, health and green claims, emojis and ALL CAPS. It’s a quick check, not a full policy review.
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