Case study · Amazon US
Private label on Amazon: real store results
$25.05M in sales and 901,154 units across three private label stores, with numbers taken straight from Seller Central. Store names are hidden to protect our clients.
Store A · Amazon US
$670.3K first 12 months
$670.3K
Store A, first 12 months on Amazon US
$15.92M
Store B, last 24 months
$8.46M
Store C, last 24 months
Three stores at a glance
| Store A | Store B | Store C | |
|---|---|---|---|
| Type | Launched from zero | Established brand | Premium growth brand |
| Sales | $670.3K | $15.92M | $8.46M |
| Period | First 12 months (Oct 2025 – Sep 2026) | Last 24 months | Last 24 months |
| Units | 26,538 | 795,492 | 79,124 |
| Avg per month | $55.9K | $663.3K | $352.6K |
| Avg sale per item | $27.09 | $21.71 | $110.72 |
| Our role | Full launch and management | Full store management | Full store management |
Store A: from first sale to $100K+ months in one year
Starting point: a new Amazon US store, with no reviews, no sales history and no ad data. The first sale came in September 2025 (one unit, $35), and the full launch in October 2025.
What we did
- Researched the products and set up the brand
- Built listings for 9 product lines and 350+ variations
- Set up a structured ad account
- Managed search terms, bids and budgets every week
Results
- $670.3K in sales in the first 12 months (October 2025 – September 2026)
- Best month of the first year: $110.9K (August 2026), then $103.3K in September, when some items ran out of stock
- October 1–29, 2026: $112,833.07, already more than any full month before
- That is 3.2x the sales of the same days a year earlier ($34,975.70), and 3.7x the units (4,852 against 1,308)
- Monthly ACoS fell from 60.7% to 29.3% in the first year, and was 28.8% in October 2026
- TACoS fell from 45.2% to 19.6% in October 2026
Oct 1–29, 2026 is striped: the month was still running when these numbers were taken.
ACoS is ad spend ÷ ad sales. TACoS is ad spend ÷ all sales. Oct 1–29, 2026 is striped: the month was still running when these numbers were taken.
October 2026, straight from Seller Central and the Ads console
Proof from Seller Central
Store B: an established brand, $15.9M in 24 months
$15,919,317 in sales and 795,492 units (October 2024 – October 2026), under our full store management. Steady daily demand all year, with holiday peaks that stock and ad budgets can be planned around.
Store C: a premium brand, $8.5M in 24 months
$8,462,721 in sales and 79,124 units (October 2024 – October 2026), under our full store management. Sales built through 2025 and sped up in 2026, with an average sale above $110 per item.
Why private label beats dropshipping
Dropshipping without proper documents, authorized products and an authorized supply channel breaks marketplace rules and puts the account at risk, so we don’t offer it. A private label brand is yours: you set the price, reviews and rank build up over time, and the brand can be sold later.
How we work
- Audit: review your store, products and numbers
- Product & brand: research, sourcing, brand setup and Brand Registry
- Build: listings, variation families and a structured ad account
- Optimize: search terms, bids, budgets and reporting
- Scale: grow the winners, add products, plan stock for peaks
The same brand can also sell on Walmart, TikTok Shop, eBay, Etsy and Shopify.
More case studies
Results on other marketplaces
Amazon US
$6.5M
in sales in 22 months
An established brand, growing again
Store sales up 24% year over year, ACoS cut from 89.8% to 16%, and 1000/1000 account health.
TikTok Shop US
+117%
shop GMV in 11 months
A fragrance shop more than doubled its sales
GMV Max ads at a 4.07 reported ROI, and sales from creators up 609%.
eBay
+449%
sales in 12 months
A small eBay store grew 5.5 times in a year
Promoted Listings at a 3.63x return on ad spend, and an Above Standard seller level.
Walmart
+221%
ad sales across 9 matched months
Ad sales tripled and catalog errors hit zero
July ROAS rose from 4.84x to 5.94x, and a seller appeal got listings back on.
Ready to build a brand of your own?
Let’s talk about moving your store to private label. Start with a free store audit.