Amazon PPC management
Amazon PPC management that cuts wasted spend and grows sales
Structured Sponsored Products, Sponsored Brands and Sponsored Display campaigns, optimized every week against your ACoS and TACoS targets.
Amazon Ads · Walmart Connect · TikTok Shop ads · eBay Promoted Listings
Store A · Amazon Ads
$489,589 lifetime ad sales
Ad sales per month TACoS
29.3%
monthly ACoS on Store A in month 12, down from 60.7% at launch
19.8%
TACoS in September 2026, down from 45.2% in the first month
$489,589
lifetime ad sales on Store A, from $198,692 in ad spend
In short
What is Amazon PPC?
Amazon PPC (pay-per-click) means ads on Amazon where you pay only when a shopper clicks. The main types are Sponsored Products, Sponsored Brands and Sponsored Display.
Done well, PPC brings sales that also lift your organic rank. Done badly, it quietly eats your margin. Amazon PPC management is the weekly work that keeps it on the right side.
Where the money goes
Why most Amazon ad accounts waste money
We see the same leaks in almost every ad account we audit. Fixing them is usually the fastest win.
Search terms that never sell
Broad and auto campaigns keep paying for clicks that never convert.
No negative keywords
Nobody blocks the wasted terms, so the same money leaks every day.
One campaign for everything
No structure means no control over bids, budgets or results.
Ads on weak listings
Paying for traffic to listings that are out of stock or don’t convert.
Brand searches left open
Competitors bid on your brand name and take your own customers.
Watching ACoS alone
ACoS without TACoS and profit hides whether ads really grow the business.
Ad types
Amazon ad types, explained
Sponsored Products
Ads for single products in search results and on product pages. They usually bring most of your ad sales.
Sponsored Brands
Your logo, a headline and several products at the top of search. They need Amazon Brand Registry.
Sponsored Brands video
A short video ad in search results, great for showing the product in use.
Sponsored Display
Retargeting and product-page ads that bring shoppers back, on and off Amazon.
Campaign structure
How we build your ad account
Every campaign has one job. That’s what lets us move money to what works, quickly and safely.
1 · Research
Auto and broad campaigns at careful bids find the search terms real shoppers use for your products.
2 · Performance
Proven terms move to exact and phrase campaigns with their own budgets, where most of your sales come from.
3 · Brand defense
Your brand searches and product pages are protected, so competitors don’t win your own customers.
4 · Reach & retargeting
Sponsored Brands, video and Sponsored Display bring shoppers back and reach new ones.
Every week
Our optimization routine
PPC isn’t set-and-forget. These are the jobs we do every week on every account we run.
- Move converting search terms into exact-match campaigns
- Add negatives for terms that spend without selling
- Adjust bids by keyword and by placement (top of search, product pages)
- Schedule bids and budgets by time of day when the data supports it
- Shift budget to the campaigns that hit your targets
- Check stock, Buy Box and listing health before scaling any ad
- Test new ad types, keywords and creatives
- Share the results, and what we change next
Targets
Is a lower ACoS always better?
No. A very low ACoS can mean you’re spending too little and leaving sales to competitors. A high ACoS can be right during a launch, when ads build the sales history that lifts organic rank. What matters is profit and TACoS: are ads growing your total sales at a cost you can afford? That’s why we set targets from your margins, not from a generic number.
Launch
ACoS above break-even can be fine for a set time, while ads build reviews and rank.
Growth
ACoS close to target while TACoS falls, because organic sales grow faster than ad spend.
Profit
ACoS well under break-even. Ads defend your rank and your brand searches.
The numbers we watch
Amazon PPC terms, explained simply
ACoS
Ad spend ÷ ad sales. $30 spent for $100 of ad sales is a 30% ACoS.
TACoS
Ad spend ÷ total sales. It shows whether ads grow your whole business, not just ad sales.
ROAS
Ad sales ÷ ad spend: the opposite of ACoS. A 30% ACoS is a ROAS of about 3.3.
Conversion rate
The share of clicks that become orders. Better listings raise it and lower your ad cost.
CPC
Cost per click. We bid for the clicks that pay, not the most clicks.
Break-even ACoS
Your profit margin before ads. Above it, an ad sale loses money.
Proof
Store A: ads that got cheaper as the brand grew
A new private label brand launched on Amazon US in October 2025. Launch ads always cost more, because there are no reviews and no sales history yet. Here’s how the numbers moved over the first year.
- Monthly ACoS fell from 60.7% to 29.3%
- TACoS fell from 45.2% to 19.8%
- $489,589 in lifetime ad sales from $198,692 in ad spend
- Best month for ad sales: $76,966 at 27.8% ACoS (August 2026)
- October 1–29, 2026: $76,529 in ad sales at 28.8% ACoS and 19.6% TACoS
ACoS is ad spend ÷ ad sales. TACoS is ad spend ÷ all sales. Oct 1–29, 2026 is striped: the month was still running when these numbers were taken.
Beyond Amazon: Walmart, TikTok Shop and eBay ads
We run ads on other marketplaces too. Three stores we manage:
Walmart Connect
$13,513.71 in ad sales across 9 matched months, up 221% on the same months a year before, at a 4.70x ROAS.
TikTok Shop: GMV Max
$163,648.84 in gross revenue from $40,202.76 in ad cost: a 4.07 reported ROI (April 28 – October 25, 2026).
eBay: Promoted Listings
$19,742.87 in ad sales from $5,432.99 in ad fees over 12 months: a 3.63x return on ad spend at $0.26 per click.
Amazon PPC: questions
What ACoS should I aim for?
It depends on your profit margin. Your break-even ACoS is your margin before ads. New launches often run above it for a while to build sales history, then come down as reviews and rank grow.
How much should I spend on Amazon ads?
Enough to reach your goal without losing money. After the audit we suggest a starting budget based on your margins, your competition and how fast you want to grow.
How fast will my PPC improve?
Cutting wasted spend usually shows within two to four weeks. ACoS and TACoS trends take two to three months, as the account learns and your listings improve.
Do you need access to my account?
Yes. You add us as a user in Seller Central and the Amazon Ads console. You keep ownership and can remove our access at any time.
Do you run Sponsored Brands video and Sponsored Display?
Yes. We run Sponsored Products, Sponsored Brands (including video) and Sponsored Display.
Can you run ads on Walmart, TikTok Shop and eBay too?
Yes. We also manage Walmart Connect, TikTok Shop GMV Max and eBay Promoted Listings, alongside Meta and Google ads for your own store.
Do you offer a free PPC audit?
Yes. Request a free audit and we’ll show you where your ad money is leaking and what to fix first.
Related services
Often paired with this
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