TikTok Shop management
TikTok Shop management, from first listing to steady sales
We set up and run your TikTok Shop: product listings, creators and affiliates, LIVE, shop ads and Shop Performance Score, so views turn into orders.
TikTok Shop US and UK · Creators and affiliates · Shop ads
+117%
shop GMV in 11 months, for a fragrance shop we manage
+609%
sales from creator content over the same 11 months
4.07
reported ROI on GMV Max ads, April to October 2026
In short
What is TikTok Shop management?
TikTok Shop management means a team runs your shop inside TikTok: listings, creator and affiliate programs, samples, content plans, LIVE selling, shop ads, orders and the Shop Performance Score.
On TikTok, shoppers discover products in videos instead of searching for them. So creators and content matter as much as the listing.
Sound familiar?
TikTok Shop problems we fix
Views, but no sales
Videos get views, but the product page or offer doesn’t convert.
Creators don’t reply
Outreach goes nowhere, and the affiliate program sits empty.
Samples, but no videos
Free samples go out, and the content never comes back.
Low Shop Performance Score
Late shipping, slow replies or policy issues limit your shop.
Fulfillment trouble
Late dispatch and returns hurt your score and your reviews.
Ads burning budget
Shop ads run without clear products, budgets or targets.
What’s included
Full TikTok Shop management
Shop setup & listings
- Seller Center setup and verification
- Product listings, variants and pricing
- Checks against TikTok Shop’s product and content rules
Creators & affiliates
- Open and targeted affiliate plans
- Creator search, outreach and follow-up
- Commission plans that fit your margin
Samples & content
- Sample requests checked before you send product
- Content briefs for shoppable videos
- Tracking which creators and videos sell
LIVE & shop ads
- LIVE selling plans and offers
- Shop ads, including GMV Max campaigns
- Budgets set from your targets, checked daily
Orders & fulfillment
- Order handling, shipping times and returns
- Fulfilled by TikTok (FBT) setup where it fits
- Stock kept in line with Amazon and Shopify
Shop health
- Shop Performance Score monitoring
- Customer service replies on time
- Reviews and policy checks
Proof
A fragrance shop: GMV more than doubled in 11 months
When we took over, the shop ran no paid ads. Here’s what changed from November 2025 to September 2026, compared with the 11 months before, straight from TikTok Shop Seller Center.
- Shop GMV: $266,181.79, up 116.93%
- Orders: 19,920, up 170.07%
- Sales from creator content: $84,457.98, up 608.8%
- GMV Max ads: $163,648.84 in gross revenue from $40,202.76 in ad cost (4.07 reported ROI)
- Shop Performance Score: 4.6 out of 5, better than 84% of shops in its category
Why it’s different
TikTok Shop isn’t Amazon, and that’s the opportunity
Discovery, not search
Shoppers find products in videos, so the hook and the creator matter as much as keywords.
Creators sell for you
Affiliates earn a commission on each sale, so good partners scale your reach without upfront ad spend.
Speed matters
Trends move fast. Quick shipping and quick replies protect your Shop Performance Score.
Your first 90 days
How we launch and grow your TikTok Shop
Week 1 · Audit
We review your products, margins, shop setup and any current creators.
Weeks 2–4 · Set up
Listings, affiliate plans and the first wave of creator outreach.
Month 2 · Content
Samples out, videos live, the best creators found, first shop ads.
Month 3+ · Scale
More creators on the winning products, LIVE sessions and bigger ad budgets.
TikTok Shop: questions
Where can you run TikTok Shop?
TikTok Shop runs in the US, the UK and several other countries. We mainly work with US and UK shops.
Do you make the videos?
We plan the content and brief the creators who make the videos. If you also want videos produced, ask us and we’ll quote it.
What commission should we offer creators?
It depends on your margin and your category. We start from what similar products offer, then test and adjust by product.
How do free samples work?
Creators request samples through TikTok Shop. We check each creator’s content and sales before you approve, so samples go to people likely to post.
What is the Shop Performance Score?
TikTok’s score for how well your shop serves customers: shipping, replies and product quality. A low score can limit what your shop can do, so we watch it every day.
What are GMV Max ads?
GMV Max is TikTok’s automated ad campaign for TikTok Shop. You choose the products, the budget and an ROI target, and TikTok finds buyers across the app. It reports ad cost, gross revenue and ROI, like the numbers in our case study.
Do I keep control of my account?
Yes. You own your accounts. We work through user permissions you can remove at any time.
How does the free audit work?
Fill in the short form or message us on WhatsApp. We review your store and send you the main issues and the next steps. You don’t have to sign anything.
Related services
Often paired with this
Get a free TikTok Shop audit
We’ll look at your products, margins and shop, and send you a plan to turn views into orders. Free, with nothing to sign.